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Monica Graaff
Autumn 2007

The business case for sustainability

With so much evidence of the potentially devastating effects of climate change – and a large portion of the culpability apportioned to business – business is under pressure to be more socially and environmentally responsible.

Defence by magic

Gone are the days when corporate risk came from external sources and could be protected with firewalls and anti-virus software.

Autumn 2007
Monica Graaff

The age of sustainability

Coined 20 years ago, ‘sustainability’ has become one of the most important ideas of our time.

Summer 2007
Monica Graaff

Chameleon act

In my early 20s I prided myself in living out of a backpack as I travelled the world.

Summer 2007
Monica Graaff

Put earth under liquidation and pay the shareholders

Monica Graaff spent a few minutes with Costanza when he visited Cape Town earlier this year.

Summer 2008
Monica Graaff

Born inventor

When Jeff Skoll, founder of e-bay and producer of An Inconvenient Truth, finally made it as a presenter on TED.

Summer 2008
Monica Graaff

A dam good thing

The first of a new breed of dam – required by law to be built and managed with careful sensitivity to down-stream communities and eco-systems – has come on stream in the Western Cape, setting an example for bulk-water demand management in the future.

Summer 2008
Monica Graaff

Can we fix it? Yes we can!

As we begin to grasp just what a big mess we have made of the world, the question is on many a mind: Can we fix it? THE RECENT CHANGE in global attitudes towards the challenges facing humanity at this juncture in our history is close to staggering.

Summer 2008
Monica Graaff

Up for debate

MIND SHIFT HAS been founded on the premise that the major keys to ‘saving’ the planet, which is currently headed on a collision course with the natural limits of growth and development, are in the hands of the top business leaders of the world.

Autumn 2008
Monica Graaff

Marketing to the rescue

A love-affair with 50s adverts sparks a question: If these ads launched us into our state of consumerist over-dose, can marketing wield its magic to cure us of our addiction? I love 50s adverts, even if I don’t buy in to what they were selling.

Spring 2008
Monica Graaff

Marketing can save our planet from ecological meltdown

We need to wean ourselves off affluenza in order to save ourselves from ecological meltdown.

Spring 2008
Monica Graaff

A cool response to Global Warming

Step aside tree-huggers, celebrity eco-documentary makers, carbon emission scientists, corporate green-washers and Earth Day festival moms, and check out the latest design trends.

Spring 2008
Monica Graaff

Prepping your greens for market

Action on climate change is not a fad or fashion – the threat is here for the long term, and the opportunity is that you appeal to an ever-growing proportion of the population that cares about the environmental impact of the products and services they buy.

Spring 2008
Monica Graaff
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