But does it make business sense for it to be so? Will adopting ‘sustainability’ practices make your business unsustainable – in other words, will it put you out of business?

THE NEW IN-VOGUE BUSINESS SPEAK IS ‘TRIPLE BOTTOM LINE’, ‘sustainability’, ‘balancing the five capitals’ and ‘carbon neutral’. Whatever your jargon or business model, the pressure is there for you to show that your company is socially and environmentally responsible. ‘Green-washing’ has been exposed as an insincere marketing ploy, and it is no longer OK to boast about donations to the poor or ecological causes without proving that your core business strategy is pure of intention, and your new targets will enter you into the book of those who have helped to ‘Save the Planet’.

Moreover, you are being asked to account for all this in monetary terms. But where does this leave you as a business strategist? In Monopoly, these overtly new-age business goals that seemingly prioritise the public good over profit would give you a one-way card that said, “Do not pass Go; Do not collect R100.” You would be out of the game!