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Advertising gets social

While Bafana Bafana flexes its football muscle on the field, many of the big brands have shifted the primetime advertising battlefield to the social media space.

The Case For Online

SOFTWARE - MARKETING APPLICATIONS Words: Carel Alberts Viva the advertising revolution! South African online ad revenue will reach R200 million this year, up from R183 million in 2006.

THE

It’s raining Jumbos

In the light of what we know about climate change, how stupid are we being? Al Gore, winner of an Oscar and the Nobel Prize, loser of an American presidency, and consummate orator on climate change, appeared recently on TED (www.

ION

Stefan Raubenheimer

Cut until it hurts

The pressure is now really on IT departments to cut costs. Terry White gets slashing.

Cut

Terry White

SA`s web stands up to be counted

The perplexing issue of web measurement enters a new phase with local online publishers agreeing to a new measuring standard.

Bandwidth

Matthew Buckland

M-Web loses its place in the Q

Breaking even with online advertising as a sole source of revenue is a very rare thing. Making any kind of money above and beyond that is in a different league altogether. Yet Q.co.za is doing just that.

In Front

Carel Alberts