Time will tell if it solves the online industry`s problems.

Websites seem to think in millions. Web traffic is always a million this or a million that with unique users in the hundreds of thousands. For the major online publishers in South Africa, the numbers have always been big and impressive.

In theory, websites should be able to measure their readerships with far more precision than any other content medium. Unlike traditional media, which rely on samples and make generalisations about their audiences, Internet sites can tell, with almost pinpoint precision, exactly how many readers are visiting.