Advertising gets social

While Bafana Bafana flexes its football muscle on the field, many of the big brands have shifted the primetime advertising battlefield to the social media space.

01 July 2010

Advertisers and agencies have banked on the Football World Cup in South Africa to give a welcome boost to their revenues. But many brands are choosing to go with social networking sites instead of big TV and billboard campaigns, using one-to-one fan engagement to get their message across.

Why broadcast to millions of fans when you can engage with them directly via Facebook, Twitter or YouTube?

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