B2B sales reimagined

Sales still prickles with pressure and remains people-driven, but the pandemic has forced the market to accept a housebound and entirely digital model.

21 July 2021

Few will dispute the fact that the world of business-to-business (B2B) sales is a stressful and challenging one. And then came Covid-19.

On the whole, consumer-facing companies have been able to transition to digital forms of engagement more easily, while businesses that prioritise B2B sales above all other revenue streams have a more difficult task at hand.

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