Cloud calling

PBX has come a long way since the days of a simple phone call over a copper line.

01 September 2023

Natalie van der Merwe, Vox Telecom

Jacques du Toit, CEO at Vox Telecom, has a companywide rule for his staff. If you’re on a call, he wants your camera on. His thinking is that it encourages engagement, and it seems to be bearing fruit as almost the whole company is still working remotely. The staff is also using Vox’s cloud-based PBX (private branch exchange) system for their video calls.

Natalie van der Merwe, head of telephony at the company, says while Covid accelerated the move to cloud, in truth, the move was well underway before the pandemic.

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