Survival rests in the realisation that women are set to rule the world. 

It’s a frightening time to be a big brand. I see a bitter cold front, a hectic southeaster and a hurricane converging on us all at the same time. The cold front is being faced by major brands as a result of the glut in consumer choice. The hectic southeaster is the changing consumer taste and the final blow is the hurricane represented by organic, green technologies and the environmental movement.