The business case for transformation

Business transformation is a constantly moving target that’s less about the technology than the mindset of the business itself.

02 July 2024

Sumarie Greybe, Naked

Reinvention and constant modernisation sit at the heart of business transformation. Through consistent evaluation of processes and operations, companies are better able to scale and evolve in step with the pace of the market.

IBM defines business transformation as the “wholesale rethinking and restructuring of an organisation’s business planning, operations, technology, development, and customer experience to achieve business goals”. This is one side of the coin. The other is to approach business transformation as a methodology, one that takes it beyond hype to deliver actual value for the organisation. Too many companies are investing in the technologies purported to drive this transformation, only to see limited returns on their investments.

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