The African Continental Free Trade Agreement (AfCFTA), which became a reality on January 1, creates what is the largest free trade area in the world by number of participant countries. With 54 African nations involved, it’s set to accelerate intra-African trade and have a lasting wider impact.

Yet with huge inefficiencies across African trade and logistics, it is tech startups that will dictate whether or not the new free trade area has the desired effect. By bringing extra efficiency to the continent’s logistics sector, and driving down costs, entrepreneurs are seeing huge opportunities in the free trade era.