White Noise
Apple finds its calling
Apple may have found a new cash cow, but might have to find a new name for its claim to fame if Cisco gets its way.
01 February 2007
Apple enthusiasts, technology sites and bloggers have dubbed it ‘The Jesus Phone'. Analysts speculate it will be the biggest money-maker for the multimedia company since the creation of the iPod.
Apple saw an 8.3% leap in share price after chief executive Steve Jobs unveiled the iPhone with pomp and hype at the annual Macworld Conference and Expo early in January.
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