Trends

Lending an ear

Customer experience management specialist inQuba is helping Nedbank listen more carefully to its ICT users.

02 May 2013

Nedbank’s much publicised commitment to listening is stretching beyond merely paying attention to its customers. It’s also listening more closely to users of its ICT services and systems.

The bank has teamed up with Johannesburg company inQuba, a specialist in customer experience management, to implement an innovative monitoring system that provides quick and accurate feedback from its ICT users. This information is proving invaluable to Nedbank as it rolls out new services and products to support its strategy to become more client-focussed.

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