Autumn 2007

The elephant in the room

Imagine climate change as an elephant in your living room.

04 March 2009

How long would you be able to ignore it or pretend it wasn’t a problem? Now imagine the beast increased fourfold in size. 

When people talk about climate change as a green issue they are inadvertently throwing porridge at the baby. The chorus that follows is either the demeaning “they are just a bunch of greenies”; or the patronising “good point but we can’t bestow all our attention on green issues”; or the falsely enthusiastic “let’s go carbon neutral” clarion call that is followed by minimum action.

ITWeb Premium

Get 3 months of unlimited access
No credit card. No obligation.

Already a subscriber Log in