While Vox Telecom continues to launch a steady stream of offerings to consumers, since its delisting more than two and a half years ago, the telecoms operator has been somewhat quiet at a corporate and strategic level. Now, the strategy is clear, says CEO Jacques du Toit. After holding the role for 12 months, and having finalised the consolidation of various operating units, he’s ready to lead the next phase in Vox’s story.

He notes that there has been deflation at a headline earnings level in recent years. Various factors have seen the costs of bandwidth and telecoms interconnect fall, slicing data and voice revenues ever more thinly. It’s a dynamic that his colleague Shane Chorley, Vox’s executive head of network and operations, describes as ‘a race to the bottom’.