Trends
A whole new game
Vodacom aims to sustain its massive profits with a wholehearted embrace of fibre optics for enterprises, LTE, delivered via newly designed packages, and rich content for consumers.
02 September 2013
Vodacom knows that to maintain its high levels of profitability, it must move away from a reliance on voice revenues. The network operator is investing heavily in 3G, HSPA and LTE, is promising smarter and more personalised consumer packages, and is gunning for high growth in the fibre-powered enterprise business.
“The network remains the lifeblood of Vodacom,” Phil Patel, Vodacom’s chief consumer officer, tells Brainstorm.
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