Fiona Phillips, Cybercellar.com CEO, says over 70 percent of the company`s business comes from overseas and it therefore makes good business sense to open international distribution centres.

“We`ve been using pretty much the same website since 1998 and so it was really time for an overhaul. Added to that, most of our business comes from the United States and was all negotiated via email, which was a lot of work. So we needed to automate the process and enable international buyers to get their wine faster, cheaper and in their own currency,” she says.