The e-Business Handbook

INNOVATE AND SERVE

TRAVEL Despite offering ease, convenience and low cost, e-travel is losing customers (if not share of total travel revenues).

17 June 2009

TRAVEL

Despite offering ease, convenience and low cost, e-travel is losing customers (if not share of total travel revenues). It’s time to innovate before this channel loses its footing. Meanwhile, travel agents remain under threat from the Net and travel portals, and the growing travel market is settling into different segments, best catered for by different channels...

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