You hear the sounds of a window breaking. You know there are intruders in the house, but you don’t know how many and what weapons they have. You press the panic button and in theory, the posse should arrive within minutes.

The average consumer of security services, of which incident response is just one product, does not particularly care what is required at the back-end in order to receive help at the front-end. When a life or the lives of loved ones are under threat, all a person wants to know is that help is on the way.