Technology

Lost in the algorithm

It's remarkable how Google, a company that once defined internet innovation, has made me, and countless others, seek answers elsewhere.

01 June 2025

I’ve spent more than half my life on the internet. My web searches began with Ask Jeeves and Yahoo! and then, in 1998, came along a beta search engine called Google.

Google quickly became my go-to search engine. One of my earliest memories during high school was travelling from Durban to Secunda for a family wedding, where all my uncles and aunts booked at the Graceland Hotel.

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