Dimension Data company Britehouse was formed several months ago in an attempt to maximise the growth taking shape in the business software applications marketplace. Working under the Britehouse name are software application specialists Pebbletree Consulting and 3fifteen, JSE-listed ICT resourcing and solutions company Paracon Holdings, and automotive dealership software management firm AutoMate. Britehouse holds a 30 percent stake in Paracon.

Founded in 1983, Dimension Data started as an infrastructure business but then made an attempt to move into the software business in the late 1990s through a variety of companies, including the now defunct division called iCommerce.