The PruHealth contact centre in Johannesburg provides operations support for UK-based PruHealth (a joint venture between Discovery Health and Prudential), launched in 2004. PruHealth provides health insurance for approximately 175 000 UK lives.

Says PruHealth COO Trent Rossini: "We have a good business proposition, our insurance product has been well accepted and differentiated in the market and we've leveraged the [Prudential] brand. The UK market is heavily brokered, which means you need a great, cost-effective product. Vitality helps [differentiate the product], but in the UK, service really has to be the competitive factor. "Discovery has done well establishing itself as a brand, and is a great place to work," says Rossini. "People who join progress rapidly here. In that context, it means we attract high quality people."