Case Study

Visualisation – more than just a gimmick

Pictures hammer home a message more effectively than any lengthy speech, say SA`s visualisation companies.

30 April 2006

If the next strategy meeting or brainstorming session looms just around the corner, and once again you`re dreading the enormous documents you`ll have to wade through and the well-worn spiel you`ll have to sit through, why not investigate visualisation as an alternative?

Visualisation entails capturing themes in pictures, helping to extract ideas from team members and explaining concepts in a way that everyone can appreciate.

“People get bored with sitting through a Powerpoint presentation that`s just been warmed up in the oven – and hardly anyone will be able to get past page 40 of a massive written document,” says Barry Brady, MD of a new visualisation company.

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