CGConsulting is a specialist lead generation and outsourced telemarketing service provider with extensive experience in South Africa, and expert reach across the African continent. Established 15 years ago by two women, the company offers comprehensive B2B enterprise databases across sectors with a focus on ICT across the continent. The team consults and assists businesses to generate leads, while obtaining accurate, compliant, and comprehensive data for their clients.

According to Louise Robinson, sales director of CG Consulting, one of the biggest issues is that European, American, and even African companies still do not understand that Africa is diverse, with 54 countries – and massive cultural, language, and technology differences between countries.