Not your average attorney, it’s more than the fact that Paul Jacobson wears jeans to work that sets him apart. It’s the fact that Jacobson saw a gap in the legal services market as South African businesses and brands began to incorporate the social web and make use of digital media in their everyday marketing practices. He has used this opportunity to establish himself at the forefront of this ever-changing space. He believes he’s ahead of the curve – for now.

Jacobson has been around for almost as long as the internet. He was there for the rise of the South African blogging community, when RSS feeds were all the rage, and was one of the earliest adopters of Twitter in this country. Back then, technology and the budding social web were merely hobbies.