Trends

Where angels fear to tread

Cellular giant MTN has stepped around many obstacles in its rise to become the Middle East and Africa’s largest cellular operator.

06 January 2014

While other companies remain sceptical about how markets across the African continent will develop, cellular operator MTN has, so far, been richly rewarded for its bold expansion strategy across Africa and the Middle East.

Since 2001, MTN’s market cap has grown from R22 billion to R335 billion, and subscribers are up from just four million to over 200 million.

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