Vinay Hiralall, Chief Commercial Officer, Liquid C2

Nearly all (98%) companies rely on cloud services, according to the Cloud Security Alliance. Yet, only 57% use multicloud architectures, a statistic that doesn’t surprise Vinay Hiralall, Chief Commercial Officer at Liquid C2. “Multicloud solutions have more business and technical demands, so companies are more reserved when it comes to adoption. But they miss out on some of the cloud’s biggest advantages.”

Organisations use multicloud strategies to distribute workloads and resources for the best performance and cost. Even among big names like Amazon, Microsoft, Google, and Oracle, there are significant differences between cloud providers, and businesses benefit when they match their needs at the appropriate time and location.

But multicloud complexity creates risks, says Hiralall. “It involves diverse platforms and tools. It increases management overheads and, when delivered incorrectly, reduces visibility and increases costs. There’s also the threat of vendor lock-in and concerns around security and compliance.”

Why even go down that route? For many enterprises, it’s the best approach. “You gain incredible flexibility, latency improvements, and resilience, and you benefit from competitive pricing, to name a few advantages. The goal is to ensure you get best-ofbreed multicloud for your different requirements.”

Best-of-breed is the standard for effective multicloud. Using this approach, enterprises align their business goals by placing workloads and resources with the best-suited cloud providers. For example, one provider offers a superior machine learning service, while another offers the best choice in databases. To understand and control such dynamics, the conversation starts with a process that identifies the main goals, related critical workloads, and peripheral considerations such as regionality, compliance, and security. Companies must evaluate different cloud providers, define performance metrics, and analyse pricing; those are just a few of several considerations.

Not every technology partner can meet those needs. Liquid C2 is one of the exceptions. Enabled by its end-to-end technical capabilities, business skills, and strong yet agnostic relationships with cloud providers, its expertise and frameworks support numerous customers to become multicloud enterprises. “We invest in understanding the cloud market, its possibilities, and the skills to understand your business and technical goals. Then we bring everything together according to your requirements and help you manage your multicloud choices. That means visibility, security, and consistency without the lock-in,” says Hiralall.

Best-of-breed multicloud starts with a best-of-breed partner that understands its customer’s goals and requirements, knows the cloud market, and has the people, methodologies, and experience to bring everything together. Liquid C2 has consolidated all these capabilities, cemented by its status as a leading datacentre and tier-1 connectivity provider. It also partners with leading multicloud management services and platforms to ensure flexibility, visibility, and no bill shocks.

African businesses can effectively harness the power of multicloud to enhance agility, resilience, and competitive advantage in a dynamic market. Liquid C2 is the partner that helps them gain that power. “Many enterprises still don’t unlock the value of multicloud. But our customers enjoy the advantage of a single service provider that knows what they need from different cloud services. It’s giving them an edge in their markets, helping them manage new opportunities such as remote workforces and artificial intelligence, and continually ensures that they get the best of multicloud without the risks that keep most of their competitors behind.”

Whatever your business challenge, we’ll C2 it. www.liquidc2.com