“I’m constantly trying to find fresh ways to use online tools, like social media, to create dynamic brand talking points,” says Melissa Attree. “I develop social media and online PR strategies and have worked with brands like Absa, Adidas, MasterCard, Nando’s, SAA, South African Breweries and 5FM.”

Attree may have found her niche now, but she started her career as a copywriter. She soon found her passion lay elsewhere, and in 2007, she founded GetOn eMarketing, where she applied her skills to helping businesses close the gap between online and offline PR, communications and marketing. In 2012, Attree joined Cerebra Communications as a business development manager, happy to spend less time doing admin and paperwork and more time doing what she loves: looking at how the web enables the spread and exchange of information.