Last year, South Africans spent an estimated R17 billion in the sports betting industry. PricewaterhouseCooper predicts that this turnover will grow to about R24.2 billion by 2016, up from about R10 billion in 2007. While gambling online became illegal a few years ago by legislative amendments, online sports betting is still fair game. BetTech Gaming was established to play in this igaming market.

In 2009, co-founders Jesse Hemson-Struthers and Mark Bosman were toying with the idea of launching a betting site in SA but were quick to realise that the gap in the igaming industry was to be found in the lack of software manufacturing to cater to the needs of the market. The pair then switched their attention to developing a business-to-business model, instead of a business-to-consumer one.