So when Wal-Mart supremo Lee Scott announced in 2006 that he wanted the US company to go green, the market sat up and took notice. The man who helped them get there, was Conservation International’s Glenn Prickett.

NO STRANGER TO TACKLING THE sustainability concerns of giant companies, Glenn Prickett, the executive director of CI’s Centre for Environmental Leadership in Business (CELB) has a powerful theory: conservation and business don’t have to be adversaries. The very same power that makes business a formidable opponent can be used as a tool for conservation – and give a major boost to the bottom line at the same time.