Digital transformation is not a simple upgrade; it reaches into the heart of what makes business and IT tick today. Jet engine manufacturers, for example, no longer sell units but hours of flight time, adding layers of value to their physical products that are transforming the industry from the inside out, making it more reliable and more responsive. South African organisations are transforming their businesses into digital ones as consumer and ecosystem demands, not to mention the economy, stretch them to the limit.

What pressures have been placed on companies by digital transformation?