In 2023, Google will no longer support third-party cookies on its Chrome browser. As Chrome accounts for 65% of browser use globally, according to StatCounter, the move signals a new era in digital marketing, advertising and browser engagement.

As cookiepro.com explains, third-party cookies are used extensively in online advertising to track consumer behaviour. They’re positioned on a website through a script or tag, and are accessible on any website that loads the third-party server’s code. They’re designed to help marketers engage directly with prospective customers.