May the force be with you
As one of the most popular integrated platforms in the world, does Salesforce still sparkle?
01 April 2025
Salesforce is a customer relationship management (CRM) platform, with AI and data management capabilities, that has impressive reach on a global scale. Ranked in first place for CRM applications by revenue market share worldwide by IDC in 2023, the platform currently has more than 150 000 customers, earned $9.44bn as of the third quarter of 2024, and, according to its own research, delivers measurable results with companies seeing increases across lead volume (52%), win rates (27%) and sales revenue (34%). We speak to Dylan Bosman, director, marketing and student recruitment, BluLever Education, and Thato Matolong, CTO: retail banking, Absa, about their Salesforce deployments.
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