Business

May the force be with you

As one of the most popular integrated platforms in the world, does Salesforce still sparkle?

01 April 2025

Dylan Bosman, BluLever Education

Salesforce is a customer relationship management (CRM) platform, with AI and data management capabilities, that has impressive reach on a global scale. Ranked in first place for CRM applications by revenue market share worldwide by IDC in 2023, the platform currently has more than 150 000 customers, earned $9.44bn as of the third quarter of 2024, and, according to its own research, delivers measurable results with companies seeing increases across lead volume (52%), win rates (27%) and sales revenue (34%). We speak to Dylan Bosman, director, marketing and student recruitment, BluLever Education, and Thato Matolong, CTO: retail banking, Absa, about their Salesforce deployments.

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