All round view

Marketing today needs to be a constantly evolving fisheye lens of the customer.

28 September 2017

How does the chief marketing officer get a 360-degree view of today’s customer? In today’s digital world, customers don’t want to be marketed to. Instead, they expect companies to know and meet their needs, and this means organisations are grappling with how to get deeper insights into their customer profiles.

Is it possible to get a true 360-degree view of your customer? How can we get there?

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