Vincent Maher, MultiChoice. Photo: Karolina Komendera

“What are you watching at the moment?” A question, or at least some variation of it, posed in many a social setting. This is probably because series- watching has become a bit like a national sport. We follow our favourite shows with the same enthusiasm as die-hard sports fans, we have lengthy debates about plot twists and character development, and we are constantly on the lookout for the next series, movie or documentary.

Vincent Maher, group executive for digital at MultiChoice, is tapping into this trend.