Brothers in arms
Partnerships are now the norm in business, but there are risks to be aware of.
02 May 2025
There’s plenty of benefit to be had in partnerships, but for them to work, there needs to be an alignment of values and technology. Companies that integrate properly with partners are also more likely see increased ROI. Perhaps, as Warren Buffet, CEO of Berkshire Hathaway, suggests, the magic ingredient in successful partnerships is low expectations.
Graeme Schippers, executive head of IoT, Vodacom Business, says its ambition is to partner with mines and plantations, like Sappi, Mondi, as well as sugar plantations. “One of the important questions is, do they share our values and ambitions and are our visions aligned?”
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