Autumn 2008

State of emergency - a SWOT Analysis of the World

It’s the tried and tested tool for identifying business problems the world over.

12 February 2009

But nobody seems to be applying a good old SWOT analysis to the world at large – the very context in which business and everything else about our lives operates.

Do one and you fi nd that we have a monumental crisis on our hands.The time has come to take stock and declare a Global State of Emergency. Our very lives depend on it.

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