There are two sides to any business, something we could equate to a ship. A seafaring vessel needs a lot to keep it afloat, from regular maintenance to skilled staff and stern officers. But that ship will not go anywhere without a destination – and with no destination, it has no real purpose.

Enter the project. Devised in the middle of the previous century, projects became a way to elevate certain goals and priorities above the minutia of staying above the water. It’s a destination: a call to action that aligns the resources and skills of the vessel towards a common goal. In business parlance, that goal would be towards driving revenue, reducing costs, or some other manoeuvre that keeps a company in the game, preferably winning.