Spring 2008
Cold Turkey - Encouraging small change is not going to do it!
Switching from incandescent to energy efficient light bulbs has become emblematic of the small steps people can take to help tackle environmental challenges.
11 February 2009
But each month, climatologists come to a deeper understanding of positive feedback mechanisms that suggest change to our climate could be more rapid and more pronounced than we had previously thought.
Will this small-steps strategy work, or do we need to ‘cold turkey’ off our addiction to affluence? WWF’s Tom Crompton and David Norman consider the odds.
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