Mobility has been the watchword in the world of customer relationship management since the days of the Palm Pilot. The device landscape has changed somewhat since the 1990s, opening up exciting new opportunities for organisations looking to improve efficiencies and the customer experience.

Sean van der Westhuizen, business development lead at Mint Management Technologies, says that FMCG-focussed organisations are able to realise an efficiency improvement of ten to 15 percent almost overnight from enabling mobile CRM systems.

“We have seen a lot of interest from companies in these types of solutions. But it’s actually not about the device, but rather about the process and work you need to do,” says Van der Westhuizen. “A lot of companies are eager, although with a sense of concern about their data.”