In the cutthroat IT world, small businessmen get lost in the hustle and bustle of trying to create a name for themselves. Yet, out of the valleys of the Mlengana mountains in the Eastern Cape, in the small town of Mthatha, Luzuko Maduna has emerged as businessman, innovator and all-round motivator.

He's always on the move. Talking in short bursts, he's politely quick-fire. It's clear this is a busy man. "I'm so sorry. We have to make this quick. I have a meeting in five minutes," he prompts.