The further we get into the Covid-19 pandemic, we’re all learning to adapt to our changing circumstances. It seems that few, if any, organisations were truly prepared for the challenges unleashed by its arrival. While some businesses have basic plans to deal with a natural disaster, or a sudden market crash, it seems no one had forecast or planned for a global disease. The impact of the virus has since reverberated across industries and countries, and many expect the effects to last for at least another couple of years.

One of the most resounding changes during this time has been the calls from organisations to enable frictionless engagements with consumers, which clearly requires a high level of digital transformation.