Trends
It’s not child’s play
Reaching the lucrative but sensitive child market in online and mobile media requires balancing ethical considerations with the commercial imperative of creating ‘cradle-to-the-grave’ brand loyalty.
04 October 2010
Call it pester power or the nag factor, but whatever you call it, you cannot ignore the persuasive power of a child.
In the US, kids directly influence $700 billion in spend, a figure that is equal to the combined GDP of the world’s 115 poorest nations.
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