Second Life is a phenomenon. With nearly eight million inhabitants and a virtual economy that impacts on the real world, organisations like IBM and Reuters have realised the significance of Second Life as a meeting, collaboration and business tool with established presences in the virtual world.

Second Life is a pervasive virtual world where anything is possible. People are able to own property, design buildings and vehicles, play sports, conduct business, gamble, and meet. Virtually anything that can be done in the real world (and many things that can`t) are all possible in Second Life. In-world virtual currency can even be exchanged for real world money.