People’s lives and everyday routines have grown increasingly intertwined with social media, and some of us are so dependent on it that it’s the first thing we wake up to in the morning and the last thing we look at before closing our eyes at night. The addictive nature of these apps and platforms means that billions of us use Facebook, Twitter, Snapchat, YouTube, and Instagram on a regular basis. Social media provides a platform for corporates to engage with target audiences and turn them into target markets. But there’s much more to it than simply creating a Facebook page; for example, there are over a hundred social media platforms around currently, so knowing which platform works best for what and understanding the major trends is important.

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