Yet using the cloud as the means to do all of this is quite simple, according to Traci Maynard, Microsoft executive at Axiz. She points out that the cloud offers a multitude of ways to support, improve and ultimately grow the customer’s business, outlining some of the benefits that can be applied to end-customers to grow and improve their businesses.

“For one thing, the cloud offers fantastic insights that can easily be derived by applying analytics to the big data that is awash throughout the cloud. Clearer insight will help providers target customers and product opportunities more effectively,” she says.