MAXIMISING THE MOBILE CHANNEL

Communication is a profoundly human activity and the primary driving force behind all technological development. Fixed-line telephones, radio, television and the Internet have all spurred on increasingly rapid advances, but one technology stands far above the rest – the mobile phone. While fixed-line telephones took around a century to achieve the one billion-user mark, the mobile phone took just 15 years, swiftly becoming the world’s communication device of choice.