Most consumers don’t think about how their food gets from the farm to their plate. Neatly packaged on a retailer shelf, they often don’t realise that the produce had to undergo an entire production cycle before it had its pricing label stuck on.

Worrying about that is the job of the food producers – the farmers who provide the livestock and vegetables to retailers, and the retailers who sell the packaged products. This is a market that is increasingly catching up with sophisticated technologies in order to provide premium services to its customers.