Made in SA

R75 million worth of SMSes

BulkSMS.com was founded in 2000. At that stage, says founder Dr Piet Streicher, they were confident SMS was going to become a powerful business communications tool.

03 January 2011

“SMS was mainly used by teenagers at that point,” he recalls, “and businesses hadn’t considered using it for communications purposes. We were quite fortunate in that Google launched Ad Words at the same time, which let us market our services globally.”

Google’s Ad Words service enabled one small company, providing niche services, to market itself all over the world, at relatively little cost.

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