The golden rule when promoting a product or service is to get in front of the consumer’s eyeballs in a manner that is thought-provoking and innovative. This is Marketing 101: have product, advertise product, sell product.

Although this may sound wonderfully simple, it can be difficult to achieve. Striking a balance within the marketing mix while juggling platforms and budgets is no modest feat – it demands a combination of dexterity and intelligence the likes of which one might only find in the offspring of a Russian contortionist and a Harvard mathematics professor.