Michelle Cavé, Brandfundi

The Google and Microsoft ecosystems provide companies with an impressive array of apps, products and programs. In Google, there’s Gmail, Google Calendar, Contacts, Meet, Chat, Drive and Docs, and Gemini. In Microsoft, there’s Teams, Outlook, Share- Point, M365, and Copilot. Both are designed to give companies as much collaborative freedom as possible while adding value in accessibility, offline tools, calls, productivity apps and more. They’re different, but the same, so we asked two directors – Judith Middleton, CEO, Duo Marketing, and Michelle Cavé, managing director, Brandfundi – to tell us how they’re finding life within Google and Microsoft.

What made you choose your ecosystem?